NOTE: Please ensure that the following source is used in paper and on works cited page:
Keller, L. Kevin & Kotler, Philip. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall
I will upload a copy of the actual case study
Read the Louis Vuitton case study in Chapter 10 on page 295 in your textbook. Answer the two questions at the end of the study (p. 295). Support your answers with a minimum of one source per question, no more than five years old. Your answer to each question should be approximately 400 words using APA format. 10
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