Assignment

I need it within 18 hrs
The country I choose is Bahrain ( one of the GCC countries )
Make it great
Thank you
great
ATTACHED FILE(S)

Marketing Principles (BUSS 10004) – Fall – 2020 – CW2 –QP
MEC_AMO_TEM_035_02Page 1 of 11

Instructions to Student
 Answer all questions.
 Deadline of submission:13/01/2021 23:59
 The marks received on the assignment will be scaled down to the actual weightage
of the assignment which is<50> marks
 Proposal Submision latest by 9/12/2020
 Formative feedback on the complete assignment draft will be provided if the draft is
submitted at least 10 days before the final submission date.
 Feedback after final evaluation will be provided by 27/01/2021

Module Learning Outcomes
The student achieves the following LOs by completing the assignment successfully
1. Identify the role of Marketing within the context of an organisation and the different
business orientations that a business can adopt.
2. Demonstrate knowledge of the foundations of Marketing and have an understanding of
the fundamental Marketing philosophy embedded in Ethics.
3. Demonstrate understanding and application of the marketing mix.

Assignment Objective
This assignment aims to provide a basic understanding of the nature, scope and purpose of
marketing in an organization, to identify the main theoretical concepts behind the practice
of marketing, and to apply marketing concepts and theory to the solving of simple marketing
problems.

IN SEMESTER (INDIVIDUAL) ASSIGNMENT
Module Code: BUSS 10004Module Name: Marketing Principle and Practices
Level: 1 Max. Marks: 100

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Assignment Tasks #1

Submit a work proposal for this assignment or before 9/12/2020 (23:59) which must include:
• Understanding of deliverables – a detail description of deliverables.
• General overview of proposed plan – initial understanding of solution to task2.
• Timeline for completion of the given tasks and two relevant journals as references.
The work proposal must be submitted in a word file through the link available in Moodle.
(5 Marks)
Assignment Tasks #2

INDIVIDUAL WRITTEN REPORT

The company which own by Kareem and Jamal, “New Era”which specialize in sports apparel have started
their marketing operation within one of the GCC countries(select one of the country within the GCC based
on your first assignment) as they are still in initial stages the organization still need to gain more insight
regarding the marketing strategies to be able to compete and operate in right track. As a marketing
executive, you are require, develop a strategy to connect and communicate Kareem product to the target
group in the new market.You are also required to explain which marketing channels will be used and the
integrated marketing communication strategy.

You will conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) into the mention task above to complete the marketing plan.
(95 Marks)
The Plan should include the following sections:
• Executive Summary (Include the Value Proposition)
• Marketing Communications Plan
• Pricing Strategy
• Detailed Action Plan
• Competitive Advantages and Competitor Analysis
• Corporate Social Responsibilities
• Product Position(BCG)

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(Approximately 1,000 words)

MOOC
Max. Marks: 5
Additional requirement: Students are required to do and complete a MOOC certificate course and
attach a screenshot of the MOOC certificate with the assignment at the time of submission on turnitin.
This will be awarded 5 marks. Only MOOC certificate screenshots uploaded on turnitin moodle
together with the assignment will be entertained with no exceptions. Otherwise, Students are
expected to write a reflection and provide evidence that you register the course.The short reflection
should cover all, the below points in form of paragraphs:
– Interesting aspect you found in regards of the online course
– Challenges/ problems faced & how did you overcome the same
– Your learnings from this research & how will you implement it in the future

This is the link where free MOOC courses are available, and students are free to use other free
online sources of their own for the MOOC certificate course:

https://www.coursera.org/search?query=marketing&

https://www.coursera.org/search?query=marketing+free+courses

https://alison.com/courses/introduction-to-marketing/content?event=login

https://www.futurelearn.com/courses/consumer-behaviour-and-psychology

Rules & Regulations:

 All resources should be cited using CU Harvard style.
 The final assignment must have a Title page, Table of Contents, References/ bibliography using
CU Harvard Style and page numbers.
 Title Page must have Assignment Name, Module name, Session, your name, ID, and the name of
the faculty.
 Softcopy in word format is to be submitted through Turn tin link on Moodle.
 Viva will be conducted after the assignment submission as per the dates informed earlier.

https://www.coursera.org/search?query=marketing&
https://www.coursera.org/search?query=marketing+free+courses
https://alison.com/courses/introduction-to-marketing/content?event=login
https://alison.com/courses/introduction-to-marketing/content?event=login
https://www.futurelearn.com/courses/consumer-behaviour-and-psychology

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Guidelines:
 Assignment must be computer typed.
 Font – Times New Roman
 Font – Style – Regular
 Font – Size – 12
 Heading should be with Font Size 14, Bold, Capital and Underline.

 You can refer books in eLibrary or use internet resource. But you should not cut and paste material
from internet nor provide photocopied material from books. The assignment answers should be
in your own words after understanding the matter from the above resources.
Marking criteria:
Marks
Executive Summary (Include Value Proposition)5
Marketing Communications Plan 10
Pricing Strategy 10
Detailed Action Plan 15
Competitive Advantages +Competitor Analysis 15
Corporate Social Responsibility Plan 10
Product Position (BCG) 10
Format & References and In Text Citations & MOOC 5(Format) & 10 (Citations
and Referencing), 5
(MOOC)
Proposal 5

Assessment Evaluation Criteria

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MEC_AMO_TEM_035_02Page 5 of 11
Classification
And % Range
Reflection and critical
analysis.
Knowledge and
Understanding/
Application of Theory
Evidence of Reading Referencing and
Bibliography
Presentation, Grammar
and Spelling
Outstanding
91-100
Highly competent
analytical skills and
reflective practice,
demonstrating personal
learning and growth,
insight into required
professional values and
principles and professional
development planning.
Extensive knowledge and
depth of understanding of
principles and concepts
and /or outstanding
application of theory in
practice.
Evidence of reading an
extensive range of
educational
literature/research and
where applicable
workplace strategies,
policies and procedures.
Accurate referencing and
bibliography correctly
using appropriate
referencing style
Excellent presentation,
logically structured, using
correct grammar and
spelling, excellent cross-
referencing and links to
supporting evidence
Excellent
81–90

Strong analytical skills and
reflective practice used,
demonstrating personal
learning and growth,
insight into required
professional values,
principles and
competencies and
professional development
planning.
Excellent knowledge and
understanding of principles
and concepts and /or
excellent knowledge and
understanding of the
application of theory in
practice
Evidence of reading a wide
range of educational
literature/research and
where applicable,
workplace strategies,
policies and procedures.
Appropriate referencing
and bibliography correctly
usingappropriate
referencing style
Good presentation,
competently structured,
using correct grammar and
spelling, clear and easy to
use links to supporting
evidence
Very Good Quality
71-80
Good use of analytical skills
and reflective practice
demonstrating personal
learning and growth,
insight into required
professional values,
principles and
competencies and
professional development
planning.
Goodknowledge or key
principles and concepts
and/or good knowledge of
the application of theory in
practice
Evidence of reading a good
range of educational
literature/research and
where applicable workplace
strategies, policies and
procedures.
Generally well referenced
withcorrect use of the
appropriate referencing
style
Reasonable presentation,
completely structured,
acceptable grammar and
spelling, acceptable links to
supporting evidence
Good (Acceptable)
61-70
Acceptable use of analytical
skills and reflective practice
demonstrating personal
learning and growth,
insight into required
professional values,
principles and
competencies and
professional development
planning.
Acceptable knowledge of
key principles and concepts
and/or knowledge of the
application of theory in
practice
Evidence of reading an
appropriaterange of
educational
literature/research and
where applicable, relevant
workplace policies and
procedures
Adequate referencing.
Generally accurate use of
appropriate referencing
style
Adequate presentation and
structure, acceptable
grammar and spelling,
adequate links to
supporting evidence
Adequate/ Satisfactory
51-60
Adequate use of analytical
skills and reflective practice
demonstrating personal
learning and growth,
insight into required
professional values,
principles and
competencies and
professional development
planning.
Adequate knowledge of key
principles and concepts
and/or satisfactory
evidence of the application
of theory in practice.
Evidence of minimal
readingof educational
literature/research and
where applicable relevant
workplace policies and
procedures
Adequate referencing.
Appropriate referencing
style used but may contain
some inaccuracies.
Weak presentation ,
satisfactory structure,
grammar and spelling, links
to supporting evidence
Weak /Poor
(all learning outcomes not
adequately met)
0-50

Little use of analytical skills
and reflective practice
demonstrating personal
learning and growth,
insight into required
competencies and/or
professional development
planning. Professional
values and principles not
reflected in the submission.
and/or
Insufficient/no use of
analytical skills and
reflective practice
demonstrating personal
learning and growth,
insight into required
competencies and
professional development
planning
Little evidence of
knowledge of key
principles or concepts
and/or little evidence of
the application of theory in
practice
and/or
No evidence of knowledge
of key principles or
concepts and/or no
evidence of application of
theory in practice
Little or no evidence of
reading outside of the
course textbook and/or
reference to relevant work
place policies and
procedures
and/or
No evidence of reading
outside of the course
textbook and/or reference
torelevant workplace
policies and procedures
Little or no referencing,
incorrect style, or very
inaccurate use of
appropriate referencing
style
Poor presentation,
grammar and spelling, links
to supporting evidence
and/or
Unacceptable
presentation, grammar
and spelling, structure is
very poor, links to
supporting evidence

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Important Policies to be followed
1. Student Academic Integrity Policy*:
 MEC upholds the spirit of academic integrity in all forms of academic work and any form of
violation of academic integrity shall invite severe penalty. Any benefit obtained by indulging
in the act of violation of academic integrity shall be cancelled.
 MEC also reserves the right to notify the appropriate law enforcement authorities of any
unlawful activity and to cooperate thereafter in any investigation of such activity.
 Faculty can conduct a viva to investigate and ascertain that the work submitted is student’s
own work as per the guidelines for the same. A student can be given a maximum of 2
chances to attend the viva in such cases. It is expected that the student attends the viva
during the first chance itself unless due to extenuating circumstances. If the student does
not attend the viva in spite of being given 2 chances and fails to submit valid reasons,
he/she will be awarded a fail in the module and this shall be counted as a case of academic
integrity violation.
All cases of violation of academic integrity on the part of the student shall fall under any of the below
mentioned categories:
1. Plagiarism
2. Malpractice
3. Ghost Writing
4. Collusion
5. Other cases
If the student fails a module and has a proven case of academic integrity violation in this module,
the student is required to re-register the module. This is applicable to first and second offence of
academic integrity violation of plagiarism type
1.1. First Offence of Academic Integrity Violation:
1.1.1. Plagiarism
a. If a student is caught first time in an act of academic integrity violation during
his/her course of study in any assignment other than project work and if the type
of violation is plagiarism, then the student will be allowed to re-submit the

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assignment once as per the period allowed for re submission However, a penalty
of deduction of 25% of the marks obtained for the resubmitted work will be
imposed.
b. Period of re-submission: The student will have to re-submit the work within one
week (5 working days) from the date he or she is advised to re-submit.
c. Re-submission of the work beyond the allowed period of resubmission will not be
accepted and the assessment will be awarded a zero mark.
d. If the re-submitted work (within the allowed period of resubmission) is also found
to be plagiarized, then that assessment component will be awarded a zero mark.
It shall also contribute to the total count of academic integrity violation for that
student.
e. If plagiarism is detected in UG Project work (Project 1, Project Planning and Project
Design and Implementation), the above clauses do not apply, and the work will be
summarily rejected. In these cases the student will be awarded a fail (F) grade and
is required to reregister the module.
1.1.2. Malpractice / Ghostwriting / Collusion
If a student is caught first time in an act academic integrity violation during his/her course
of study for an assessment component irrespective of coursework or end semester and
if the type of violation is Malpractice/Ghostwriting/Collusion, then the student shall fail
the module.
1.2. Second Offence of Academic Integrity Violation:
1.2.1. Plagiarism
a. If any student is caught second time in an act of academic integrity violation during
his/her course of study and if the type of violation is plagiarism, then the student
will not be allowed to resubmit the work, and s/he will directly be awarded zero
for the work in which plagiarism is detected.
b. The student shall also receive a warning of suspension in such cases.
1.2.2. Malpractice/Ghostwriting/Collusion
a. If a student is caught a second time in an act academic integrity violation for an
assessment component irrespective of coursework or end semester and if the type
of violation is Malpractice/Ghostwriting/Collusion, then the student shall fail the
module.
b. The student shall also receive a warning of suspension in such cases.

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1.3. Third Offence of Academic Integrity Violation:
a. If a student is caught a third time in an act of academic integrity violation for an
assessment component irrespective of coursework or end semester then the student
shall fail the module and also shall be suspended for one semester from the College,
once the academic integrity violation case is confirmed by Institutional Assessment
Review Committee.
b. The student shall be suspended for the immediate subsequent semester and can
register for modules only after having served the suspension period fully. This is also
applicable for semesters offered in block mode.
c. During the suspension period, the student shall have to mandatorily complete a course
on academic integrity/writing before s/he can register for any modules.
d. During the period of suspension, the student shall be allowed to attempt
supplementary examinations if s/he is eligible for the same. S/he shall also be allowed
access to all college facilities permitted for a regular student except for registering the
modules.
1.4. Fourth Offence of Academic Integrity Violation:
a. If a student is caught a fourth time in an act of academic integrity violation for an
assessment component irrespective of coursework or end semester, the student shall
fail the module and also shall be expelled from the College, once the case is confirmed
by Institutional Assessment Review Committee.
b. The student shall be expelled from the college and all access to the college facilities
and premises shall cease to exist. The documents shall be released only after getting
the NOC (No Objection Certificate) from Registration Office.
c. `On termination, the student shall not be refunded any fees paid for the academic
semester in which academic integrity violation was observed.
1.5.Other cases
If a student commits an act of academic integrity violation as per the definition of “other
cases” mentioned in the previous section or of a different nature, student’s case shall be
forwarded to an Institutional Assessment Review Committee, Chaired by the Associate
Dean, Academic Affairs. The committee shall investigate the case by means of a viva and/or
a hearing of the parties concerned if required and shall take appropriate decision. The
penalty that can be granted to a proven case of academic integrity violation which falls in
this category of “other cases” can be a warning/component zero/ module
fail/suspension/expulsion depending on the nature and gravity of the offence.
1.6. Types/Variations of cases of Plagiarism and associated actions
Type 1: In case plagiarism is detected in any component or part submission (submitted at
different times) of one assessment (assignment), the deduction in marks will be applicable
for the whole assessment (assignment), even if only the component or part submission alone
needs to be resubmitted.
Type 2: In case plagiarism is detected in a group assessment, all students of the group will be
considered as having committed an act of plagiarism irrespective of whether plagiarism is on

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account of the act of all or a few or only one member. The policy will then be applied to all
students.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week and
the penalty will be applied as per the policy for each student according to his / her history of
violations.
Type 3: Combination of Type 1 and Type 2: In case plagiarism is detected in any component
or part submission (submitted at different times) of a group assessment (assignment), the
deduction in marks will be applicable for the whole assessment (assignment), even if only the
component or part submission alone needs to be resubmitted. All students of the group
would be considered as having committed an act of plagiarism irrespective of whether
plagiarism is on account of the act of all or a few or only one member. The policy will then be
applied to all the students of the group.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week and
the penalty will be applied as per the policy for each student according to his / her history of
violation.
Type 4: Variation of Type 1 and Type 2: In cases where the assessment consists of
components or part submissions that could be a group assessment component (e.g. group
assignment) and an individual assessment component (e.g. individual reflection), the
following will be applicable:
a. If plagiarism is detected in the group assessment component, all students of the group will
be considered as having committed an act of plagiarism, irrespective of whether plagiarism
is on account of the act of all or a few or only one member. The policy will then be applied to
all students of the group. In such cases the group assessment component will be resubmitted.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week and
the penalty will be applied for each student according to his / her history of violation.
b. If plagiarism is detected in the individual assessment component, the individual assessment
component will be resubmitted – if the student is eligible for resubmission-. The policy will
then be applied to that student alone.
c. In both cases (a) and/or (b), the deduction in marks will be applicable for the whole
assessment (assignment).
1.7. Types/Variation of Cases of Multiple Offences
If student is caught with multiple violations of same or different nature in different modules
of the same semester, they will be considered as one offence and student will be penalized
for each violation according to the type of the offence.

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If student is caught with multiple violations of same or different nature in the same module
of the same semester, then they will be considered as different offences and each will
contribute to the overall count of AIV. The student then shall be penalized for each violation
according to the count and type of each offence.

* For further details Refer to MEC Student Academic Integrity Policy in Student Handbook.
2. Late Submission Regulations:

It is the students’ responsibility to check all relevant timelines related to assessments.
As per the Assessment Policy at MEC, late submissions are allowed for one week (5 working days)
for all UG modules with a penalty. In such cases, a deduction of 5% of the marks obtained for the
submitted work shall be imposed for each workingdayfollowingthelastdateofsubmission
tillthedateofactualsubmission. Assessment documents submitted beyond a period of one
week (5 working days) after the last date of submission will not be accepted and will be awarded
a zero for that assessment. In cases where the submission has been delayed due to extenuating
circumstances, the student may be permitted to submit the work without imposing the late
submission policy stated above. The extended period of submission will be one week from the
original last date of submission. In such cases, the student is expected to submit the supporting
certificates on or before the original last date of submission of the assessment and the decision
of extension rests with faculty responsible for the assessment .The late submission policy shall be
applied if the student fails to submit the work within one week of the original last date of
submission.
Students may contact their teachers for clarification on specific details of the submission time if
required.

It is the students’ responsibility to check all relevant timelines related to assessments.
Late submission penalty for PG modules shall be imposed 10% deduction of the marks obtained
for work submitted up to 1 week (5 working days) after the due date for submission and for work
submitted after this, but up to 2 weeks (10 working days) late, student will lose a further 10% of
the obtained mark (i.e. 20% overall). Work tendered for submission more than 2 weeks (10
working days) after the due date will not be accepted and an absence will be recorded for the
assessment concerned. This will count as a failed attempt and may result in failing the module
overall.
Students may contact their teachers for clarification on specific details of the submission time if
required.

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3. Research Ethics and Biosafety Policy
To protect and respect the rights, dignity, health, safety, and privacy of research subjects involved
including the welfare of animals and the integrity of environment, all student projects are
expected to be undertaken as per the MEC Research Ethics and Biosafety Policy. Accordingly the
following shall apply.
 Research and other enterprise activities shall be conducted by maintaining the high ethical
standards consistent with national and international standards and conventions.
 Any research at MEC that is categorized as high-risk research shall be subject to review and
approval by the Research Ethics and Biosafety Committee.
 Research activities involving collection of human or animal tissues and manipulation of microbial,
animal or plant cells shall be subject to review and approval by the Research Ethics and Biosafety
Committee.
 Participants involved in research must be informed about the purpose of research and intended
uses of research findings. Written consent must be obtained from people involved prior to the
commencement of research.
 Data obtained from participants must be treated with high confidence and should be used only
for the intended purpose of research.

1. Executive Summary
In this assignment, I will write about a marketing plan for a sports company “New Era”, which is run by Jamal and Kareem as well as the wealthy investor. They initially launched a store in New York, but the next goal is to invest in any country of the Gulf Cooperation Council. I learned that the State of Qatar for its economies is the best place to build a company. It specializes in sports tools, so first I will write about our goals in the market to build great competition between companies and analyze buyer behavior in-depth for Qatari consumers and their purchasing behaviors, and then we provide a complete analysis of the country with a PESTLE analysis model to provide more comprehensive information, and then the company’s business portfolio and its analysis in all its details, finally we conclude with several strategies on the one hand Growth, target segmentation and also the dual market strategy in general and entirely relied on secondary reliable sources from websites and articles journal.

2. Marketing objectives:
The objective of the company is to show a strong position in the market and to form a strong relationship with local and international clients. The company’s vision is to prepare a marketing plan that targets a different category of people by providing various sports equipment. Therefore, a wealthy investor is bound to achieve the best goals and invest in the company to obtain a large return. It will achieve profits and a strong return on investment due to the prosperity of mathematical factors in Qatar. Moreover, brand innovation means that we want to develop our products; we want to create new products, and acquire a brand to invest in the market. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker, (1909 – 2005),

3. Consumer Behavior analysis:
Due to the interest of the consumer and the Qatari society as a whole in sports. They are in dire need in everything related to sports. As the purchasing behavior of Qatari consumers increases in terms of sports equipment and clothes. However, there is consumer-buying behavior of sports equipment, the way they buy, and the elements that affect and attract the consumer. In general, several factors are essential for Qatari consumers. The most important factor is the price, as the consumer cares about the price when making a purchase decision, and their focus on the movement of product sales. Provide promotional offers that attract the consumer to buy any sports product. In addition, consumers are interested in the quality of goods in terms of providing high-quality and original sports equipment, and the services offered by providing the latest sports equipment, and consumers prefer to try new products, as new goods provide a competitive advantage in the market.In addition, the Qatari consumer is affected by fashion and brand awareness, and the attitude of consumers towards luxury brands is greatly influenced by social comparison. Besides, Qatari consumers prefer to think before purchasing any product or service and get feedback from consumer experiences and reviews, because they trust other consumer’s experiences and take their opinions more than advertising campaigns.

4. PESTEL analysis:
Political:
The State of Qatar is a country located on the continent of Asia and it is within the Arab Gulf Cooperation Council. The State of Qatar enjoys an independent policy and great political stability, and the State of Qatar enjoys a balanced policy free from internal conflicts, which led to Qatar choosing to host the World Cup by 2022 and the State of Qatar worked hard In developing the infrastructure of stadiums and sports facilities of very high quality and standards, which makes it a great commercial center, this qualifies and encourages the establishment of New IRA and is considered a great gain for its interest in sports and its future vision in terms of sports.The state’s economy is very strong, this indicates that Qatari citizens enjoy a luxury of living, and this indicates that the income of the Qatari individual is at an excellent level, and this helps very much to establish the company in Qatar because the level of consumption will be excellent and this contributes to an increase in productivity.
Economical:
The economy of the State of Qatar is very strong and rich in oil and natural gas. Qatar is a peaceful country, so there are sufficient opportunities for businessmen to develop their businesses. This helps to increase the profits of any company and increase the revenues to increase the economic growth and the gross domestic product in the country.This indicates that Qatari citizens enjoy a luxury of living and also indicates that the income of the Qatari person is at an excellent level, and this very helps the investment of New Era in Qatar because the level of consumption will be excellent and this will help increase productivity and profit.
Social:
The social structure in Qatar takes the largest part of the youth group at a rate of more than 67% ؜. As for learning, it is a state that pays great attention to learning and developing the skills of young people at all levels, as the state provides high-quality learning and is free of charge, and the Qatari society is an open society with the world. Global changes. Qatari youth tend to favor sports. The World Cup will now make it a focal point for attracting people all over the world and people will start their commercial activities. From this case, the Sports Equipment project will meet the provision of the requirements of the sport’s customers, which will increase the percentage of services for the residents’ interest in sports.
Technology:
It pays great attention to innovations and scientific research, as it keeps pace with the developments of the fourth revolution and technological changes. Most of the Qatari consumers use social networking sites. The development of technology contributes to the possibility of sharing and disseminating goods related to the New Era, and it can be advertised via the Internet and TV ads. This will contribute to the company’s investment in Qatar.
Environmental:
The government shows activity to protect the environment as it established the Environmental Protection Committee to follow up the factors that may cause environmental pollution, due to their desire to ensure a clean and green environment that will give a good reflection of the country in terms of attracting international investors to attend and invest their sums in various businesses. In addition to organizing the FIFA World Cup, they will make this site better for their commercial activities. Therefore, the environment in Qatar is very stimulating for New Era to invest and market it.
Legal:
The State of Qatar is a state of law and institutions with a system that enjoys integrity, justice, and equality among individuals without distinction of race, color, religion, or tribes, and the system includes laws and regulations that help individuals carry out their commercial activities and safeguard their property as well as maintain the security and safety of their properties, and the Qatari system also helps Investment for non-Qataris such as it is permissible to allocate the lands necessary for the non-Qatari investor to establish his investment project. Non-Qatari investment projects are exempt from customs duties on their imports of machinery and equipment necessary for their construction. Therefore, Qatar is an ideal country for company investment and starting commercial activities.
5. Business Portfolio Analysis:
New Era is an exceptionally dynamic and passionate network that climbs an exceptional sporting legacy that puts consumer loyalty and requirements the most.Created by Karim and Beauty.Two enterprising teenagers, discover how to create a major community in New York and subsequent branches in Qatar with the help of a financial professional.The advertising department of the group’s group of centers consists of active adults, college students and guardians who have dynamic youth in youth sports, women who love vibrant traditional clothing and those looking for luxury clothing.Their wardrobe repair procedure is to import premium sportswear, for example, sportswear, and women’s gear, shoes, and sports equipment.New Age goals are committed to working with total dedication, building a one-on-one relationship with customers, and making environmentally friendly things that are biodegradable and reusable.We collect the plastic waste strewn on the beaches and recycle it to form the product packaging in a way that attracts and meets our goals, satisfies the buyer, does not conflict with the brand reputation and retail entry, and the material is instantly accessible to people in general.Expanding relationship with different brands for the sake of cooperation builds the market an incentive for the brand and can help in maintaining steady income.Associations are coordinated and managed; Sales representatives and their assistants are fully prepared, workplace equity, human resources, and board system empower the workforce.

6. Marketing strategies:
Market Segmentation Strategy:
The company (New Era) targets from 15 to 40 years, which is characterized by the Qatari population composition, which is the largest in the population pyramid, and we attract that category by promoting our products through websites and electronic communication programs, because this type of generation is very close to technology and they have the knowledge It is widely used and is considered to be from generation (Z), and also New Era targets teenagers under the age of 20 and provides them with clothes in different sports such as football that pays great attention to Qatari youth, as well as New Era targeting those families that want to It seems like a modern and sporty lifestyle, and there is no doubt that New Era focuses on all social and economic classes, as well as attracting females in the practice of sports and by virtue of the Qatari society is a Muslim society, and that means that females must wear the hijab for their religious belief, we designed and allocated clothes for them to They can exercise comfortably, and also it does not contradict their religious belief, which is one of the factors of attraction.
Market Growth Strategy:
There are several strategies for moving forward and achieving the growth and expansion of the New Era:
· The strategy of developing the company in the market: This strategy aims to increase the market segments and sell sports products in different places, by opening new branches with the same sports products, which helps to increase the growth in sales significantly.
· Product development strategy: The product development strategy aims to sell newer products to the market. By expanding the range of sports equipment products in a very bold way to include in her company other products such as sports equipment and accessories, sports equipment, providing a global market and so on. This increases the opportunity for expansion and growth in the market. “Good merchandise, even hidden, soon finds buyers.” – Titus Maccius Plautus
· Market infiltration strategy: Focus on achieving an increase in sales of sports products in the market. This means instead of more advertising and marketing effort to be able to acquire a larger percentage of consumers in addition to expanding the customer base. “In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.” – Jay C. Levinson, American Author
Marketing Mix

The product that we offer to consumers, we offer high-quality sportswear and we use fabrics for sports, the sports uniform is made of cotton, where this type of fabric can absorb sweat in the body and is suitable for the body, and it is not tight, meaning it is comfortable, and by the geography and location of the State of Qatar, It is characterized by high temperature and dryness. I, Kareem and my friend Jamal, chose light colors that do not absorb sunlight and heat, and at the same time so that our work can practice sports in all seasons, we have allocated clothes for winter consisting of three layers, each of which has its role and function, and the goal of wearing these layers In the winter season, because the first layer of sports uniforms and its function is to rid the body of sweat, the second layer is an insulating layer. As for the third layer, its function is to protect the body from rain and cold winds, and this is what distinguishes our sports products.

Product

As we know, we offer our high-quality products, which we use from high-quality resources and this is what the company costs in manufacturing our products, which are sports uniforms with high standards in line with the desires of our customers in Qatar, and by that our products are expensive, for example, we have a product that is a sports shirt used for walking The value of one shirt is 226.97 Qatari riyals, so we chose to sell to our customers in Qatar because of their excellent standard of living, but not all classes of Qatari society also sell to our customers who are of the middle-income category but of lower quality, so that all groups of groups practice sports, which is our most important goal. In addition, we are very interested in packaging, which is the front of our product in a way that attracts and satisfies our customers, and at the same time we care about the environment if we use recycled cardboard, the company makes big discounts from 50 to 60% ؜. Especially on national occasions such as the Qatar National Day, which falls on December 18 annually.

Price

By promoting our sports products on the Internet and technological social networking, and we have focused on it greatly because this affected generation is very close to technology and because it is the category of the Qatari society that takes a large space from the Z generation. That is, he uses his full knowledge of how to use technology. On. For example, we display our products on the Instagram platform, which contains many features that contribute and help in displaying our product, such as displaying the product and taking over the picture, the comments of the follower or the customer, and we take their notes and opinions that help us improve the quality of our products, and we also display it on YouTube by many people. Those who use this platform, but also we display our products on the newspaper for those who do not know how to use or are far from technology to attract all segments of society.

Promotion

We have our own store in Qatar specifically, next to the Hamad Sports Stadium, and our choice of this place near the stadium was due to the density of population and our own website on the Internet that they like to shop online and has all sections for all kinds of sports and divided more attractively.

Place
7. Evaluation and recommendations
Sport is a prominent and effective field in all society. Especially in the State of Qatar, Qatar expresses its desire clearly and effectively to all parts of the world through sports. Where it invests sports companies that provide sports equipment and products. It studies marketing objectives and to know consumer requirements to develop marketing strategies by expanding and growing in the market. Qatar is a large commercial center and a convenient and ideal country for any project and investment in the market.

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