CONSUMER BEHAVIOR UNIT 1 IP

700-900 WORDS
Brand loyalty often starts with the art of persuasion or advertising appeal. Influences are everywhere—most often based on trends, people who others emulate, one’s family’s ideas, and groups one belongs to. When people buy products, their decisions are often influenced by social, group, and even anthropological effects that shape their consumer behaviors. New media have greatly influenced why and how people buy today, too. Social media are about sharing and virtual word of mouth that makes buying convenient, easy, and fast. This assignment is designed to help you see how advertising messages get people’s attention based on their relevance to people’s lifestyles.
Click on a favorite Web site that you might consider for buying a product or service. Once you have chosen a Web site, create an Advertising Appeal Analysis that includes the following information:
Time to Travel
Time yourself to see how long you are on the Web site. Track your clicks on items via the site.
What did you click on, and why?
Did you download anything?
How easy was it to surf around the site?
Were there any difficulties or interruptions in your site travel?
If so, did this make you want to leave the site, and why? What other observations do you have?
Write an analysis of 100–200 words about your time traveling around the site.
Message Appeal
Examine the text and photos presented on the site.
What drew you into the site and kept you there, and why?
Write an analysis of 200–300 words about how the site’s information and graphics appealed to your buying behavior and interest.
Surf Speak
Based on your clicks, likes, and selections, how would you describe your surfing patterns to a marketer to help make the site better and more appealing to you in the future?
Write a section of 100–200 words about how the marketer could “speak” to you via the site with advertising appeals that would make you want to visit and buy from the site often.
Media Match
Find an advertisement via the Web, a print ad, or television commercial that matches the company or product on the Web site.
Write an analysis of 100–200 words about how this ad complements the site or pushes customers to the site.
Explain its message effectiveness.
consumer BEHAVIOR

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Type of paper needed:

Pages:

Academic level:

Total price:

$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.