Discussion

Assignment
Topics relating to Marketing Managementare evident all around us every day. This week’s Discussion Forum will ask you to correlate what you are studying in the text with real life examples from the business or organizational world – including your own personal experience.
Key Topic: Identifying Market Segments
Answer these Questions for this week’s Discussion Forum:
1. Review the front page of your local newspaper or the front page of the business section of a national publication like the Wall Street Journal, Forbesor New York Times(online or hard copy). Try to identify key news storiesrelated toIdentifying Market Segmentsthatyou could find. How many did you find? Which one was most interesting? News stories could include anyrelated/relevant topicsidentified in the text or other reference material. (Examples could be anything from market segmentation by age, location, sex, income, political affiliation, religion, entertainment preferences, spending habits, etc.)
2.Describe the most successful (OR least successful) example of market segmentation that you found? Why do you think it was successful (OR not successful)?
2 pages answer in Apa format with citations.
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