Homework Question

For Milestone Two, craft the internal message that will be used to address the problem you identified in the final project case study provided.
For additional details, please refer to the Milestone Two Guidelines and Rubricdocument.
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MGT 550 Milestone Two Guidelines and Rubric
Overview: For Milestone Two, you will craft the internal message that you will use to address the problem you identified in the case study. To access the final
project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus. In doing so, you will specify the
mediums you will use to deliver the message, explain why these mediums are important, and outline the target audience. Furthermore, you will explain how you
factored in the personal needs and development of employees when creating messaging, including the considerations made to support employees through the
change process that will be implemented to address the problem. Refer to the article Helping Employees Embrace Change for assistance. Finally, identify
potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as well as the medium(s)
used.
Prompt: Write a paper in which you discuss aspects of your internal communication, as well as draft the actual internal message that you will use to address the
problem you identified in the case study with your target audience. Note: Be sure to include the actual internal message within the body of your paper, to
accompany part C. below.
Specifically, the following critical elements must be addressed:
II. Internal Communication
A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
B. Define the target audience of your internal communication. Include key factors and any cultural factors that you considered about this audience.
C. Craft the message that you will communicate internally and explain what change management principles you considered when developing this
message.
D. Explain how you considered the personal needs and development of employees when creating messaging.
E. Explain what considerations are being made in order to offer continuous support to employees through the change process.
F. Identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating, as
well as the medium(s) used.
Use the following rubric to help you address the critical elements appropriately.
Rubric
Guidelines for Submission: Your internal communication should be 4 to 5 pages in length with double spacing, one-inch margins, 12-point Times New Roman
font, and adherence to the latest edition of APA formatting.
http://www.mckinsey.com/business-functions/organization/our-insights/helping-employees-embrace-change

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Internal
Communication:
Medium(s)
Determines the medium(s) that will be used
to deliver message and clearly explains how
this decision was made, supported by text or
other scholarly sources
Determines the medium(s) that will be used
to deliver message, but does not explain how
this decision was made, or explanation is
cursory, or illogical, or not supported by text
or other scholarly sources
Does not determine the medium(s) that will
be used to deliver message
15
Internal
Communication:
Audience
Defines the target audience of internal
communication, including key factors and
any cultural factors that were considered,
supported by text or other scholarly sources
Defines the target audience of internal
communication but definition is vague or key
factors and cultural factors are missing or not
supported by text or other scholarly sources
Does not define the target audience of
internal communication
15
Internal
Communication:
Message
Crafts internal message and explains change
management principles that were considered
in its development, supported by text or
other scholarly sources
Crafts internal message and explains change
management principles that were considered
in its development but message lacks cogent
connections to change management
principles or is not supported by text or other
scholarly sources
Does not craft an internal message and
explain change management principles that
were considered in its development
15
Internal
Communication:
Needs and
Development
Explains how the personal needs and
development of employees were considered
when creating messaging, supported by text
or other scholarly sources
Explains how the personal needs and
development of employees were considered
when creating messaging but explanation is
illogical or lacks cogent connections between
the needs and development of the
employees and the messaging, or is not
supported by text or other scholarly sources
Does not explain how the personal needs and
development of employees were considered
when creating messaging
15
Internal
Communication:
Support
Explains what considerations are being made
to offer continuous support to employees
through the change process, supported by
text or other scholarly sources
Explains what considerations are being made
to offer continuous support to employees
through the change process but explanation
does not reference internal communications,
or considerations are illogical or not
supported by text or other scholarly sources
Does not explain what considerations are
being made to offer continuous support to
employees through the change process
15
Internal
Communication:
Conflict
Identifies potential sources of conflict as a
result of the communication, supported by
text or other scholarly sources
Identifies potential sources of conflict as a
result of the communication but response is
illogical or does not consider the messaging
and the mediums used, or is not supported
by text or other scholarly sources
Does not identify potential sources of conflict
as a result of the communication
15
Articulation of
Response
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
10
Total 100%
MGT 550 Milestone Two Guidelines and Rubric
Rubric
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