Management Capstone 599

I will like for a professor to look over the whole course and do the whole course for me plus quizes and capstone tests. I am just putting adeadline because that’s the only way I will be able to post my work but I do have discussion questions each week. Please, make sure that you all look over the course work so you will understand what need to be done.
ATTACHED FILE(S)
MGT599
Preview: MGT599 : Management Capstone
Course Guide
Prerequisites
Course Description
Instructional Materials
Course residency requirement: This course must be taken as last or next to last class; it is not
eligible for transfer credit and must be taken at Strayer University.
This course is the capstone course for MSM program and it needs to be taken as the last or the
second to the last course in the program. It examines the strategic management process including
the development and implementation of successful organizational strategies that deliver business
results. The course requires students to synthesize and integrate management, leadership, project
management and marketing theory and practice from prior courses through the whole MSM
program. Students are able to apply and exercise the analytic, integrative, and decision-making
skills through the use of the case analysis and projects which involves core management functions,
leadership challenges, and organizational performance considerations and prepares students for the
real world management challenges.
A grade of B or higher is required for satisfactory course completion.
Required Resources
Robert M. Grant. 2016. Contemporary Strategy Analysis: Text and Cases (9th ed.). Wiley.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Jack Welch. 2016. Five Questions That Make Strategy Real. https://www.linkedin.com/pulse/five-
questions-make-strategy-real-jack-welch
Strategy&. 2020. Drilling for Data 2020.
https://www.strategyand.pwc.com/gx/en/insights/2020/demystifying-digitization.html
Avinash Dixit. No date. Game Theory. https://www.econlib.org/library/Enc1/GameTheory.html
John Jones. April 2004. 10 Principles of Change Management. https://www.strategy-
business.com/media/file/resilience-04-15-04-rebrand.pdf
Atlanta Business Journal Digital. March 13, 2015. Breaking Down the Ansoff Matrix.
https://atlbusinessjournal.com/breaking-down-the-ansoff-matrix/
Supplemental Resources
Peregrine Academic Services. No date.Technical
support.http://www.peregrineacademics.com/home/technical-support
Gamal Atallah. 2016. Endogenous Efficiency Gains From Mergers. http://libdatab.strayer.edu/login?
url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=116708223&site=eds-
live&scope=site
Eduard Gabriel Ceptureanu. 2016. Competitive Intensity and its Implication on Strategic Position of
Companies. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=a9h&AN=118034029&site=eds-live&scope=site
Constance E. Helfat. 2015. Vertical Firm Structure and Industry Evolution.
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=108912247&site=eds-live&scope=site
Chung-Shing Lee. 2014. National and Industrial Strategies for Value Creation in a Global Context.
https://www.researchgate.net/profile/Chung-
Shing_Lee/publication/263876183_National_and_Industrial_Strategies_for_Value_Creation_in_a_
Global_Context/links/543ffde90cf21227a11b9fa7.pdf
Pankaj M. Madhani. 2016. Marketing Ethics: Enhancing Firm Valuation and Building Competitive
Advantages.
https://www.researchgate.net/profile/Dr_Pankaj_Madhani/publication/333774368_Marketing_Ethics
_Enhancing_Firm_Valuation_and_Building_
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
https://www.linkedin.com/pulse/five-questions-make-strategy-real-jack-welch
https://www.strategyand.pwc.com/gx/en/insights/2020/demystifying-digitization.html
https://www.econlib.org/library/Enc1/GameTheory.html
https://www.strategy-business.com/media/file/resilience-04-15-04-rebrand.pdf
https://atlbusinessjournal.com/breaking-down-the-ansoff-matrix/
http://www.peregrineacademics.com/home/technical-support
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=116708223&site=eds-live&scope=site
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=118034029&site=eds-live&scope=site
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=108912247&site=eds-live&scope=site
https://www.researchgate.net/profile/Chung-Shing_Lee/publication/263876183_National_and_Industrial_Strategies_for_Value_Creation_in_a_Global_Context/links/543ffde90cf21227a11b9fa7.pdf
https://www.researchgate.net/profile/Dr_Pankaj_Madhani/publication/333774368_Marketing_Ethics_Enhancing_Firm_Valuation_and_Building_Competitive_Advantages/links/5d03494692851c874c650aa6/Marketing-Ethics-Enhancing-Firm-Valuation-and-Building-Competitive-Advantages.pdf
Course Learning Outcomes
Weekly Course Schedule
Week 1 – To Do List
Competitive_Advantages/links/5d03494692851c874c650aa6/Marketing-Ethics-Enhancing-Firm-
Valuation-and-Building-Competitive-Advantages.pdf
Ajit Prasad. 2016. Mr. Porter and the New World of Increasing Returns to Scale.
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=117524978&site=eds-live&scope=site
Fei Ren. 2015. Industry-level analysis of Information Technology Return and Risk: What Explains the
Variation? http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=109172860&site=eds-live&scope=site
Ram Shivakumar. 2014. How to Tell Which Decisions Are Strategic. http://libdatab.strayer.edu/login?
url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96209440&site=eds-
live&scope=site
Conduct an industry analysis to inform strategy development and performance
goals for a given company.
1
Conduct a competitive analysis of technology trends, company resources and
capabilities, and organizational structure for future innovation in a given
industry.
2
Determine competitive advantage strategies to exploit innovation at a given
company.
3
Propose leadership changes in decision-making and planning structure to
successfully implement recommended strategic initiatives.
4
Synthesize project deliverables into an executive summary and presentation
of a strategic management process recommendation.
5
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117524978&site=eds-live&scope=site
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=109172860&site=eds-live&scope=site
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96209440&site=eds-live&scope=site
Week 1 – To Do List
Learn: Read Chapter 1 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentation and Notes.
Learn: Read the case studies in the Cases to Accompany Contemporary Strategy
Analysis section of the textbook.
Discuss: Introduce yourself and complete the discussion, Strategy Foundations.
Week 2 – To Do List
Learn: Read Chapters 2 and 3 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, Strategic Value Analysis.
Week 3 – To Do List
Learn: Read Chapter 4 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentation and Notes.
Discuss: Complete the discussion, Game Theory and Segmentation.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Week 3 – To Do List
Assignment: Submit the assignment, Strategy Development.
Week 4 – To Do List
Learn: Read Chapters 5 and 6 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, Organization Structure.
Week 5 – To Do List
Learn: Read Chapter 7 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentation and Notes.
Discuss: Complete the discussion, Innovative Maturation.
Assignment: Submit the assignment, Innovation and Competitive Analysis.
Week 6 – To Do List
Learn: Read Chapter 8 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentation and Notes.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Week 6 – To Do List
Discuss: Complete the discussion, Change Management.
Week 7 – To Do List
Learn: Read Chapters 9 and 10 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, Competitive Advantage.
Assignment: Submit the assignment, Exploiting Innovation.
Week 8 – To Do List
Learn: Read Chapters 11 and 12 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, Vertical Integration.
Week 9 – To Do List
Learn: Read Chapters 13 and 14 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Week 9 – To Do List
Discuss: Complete the discussion, Product Market Strategies.
Assignment: Submit the assignment, The Organization’s Response to Change.
Peregrine Assessment: Complete and submit the Peregrine assessment.
Week 10 – To Do List
Learn: Read Chapters 15 and 16 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, A Looking Glass.
Assignment: Submit the assignment, Capstone Final Project and Presentation.
Assignment: If you have not already done so, complete the Peregrine Assessment.
Week 11 – To Do List
Discuss: Complete the discussion, Course Summation.
Assignment: If you have not already done so, complete the Peregrine Assessment.
Grading Scale
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Participation Total Points %of GradeParticipation Total Points %of Grade
Discussion Participation 330 33%
Assignment Total Points %of Grade
w03a1 – Strategy Development 120 12%
w05a1 – Innovation and Competitive Analysis 120 12%
w07a1 – Exploiting Innovation 120 12%
w09a1 – The Organization’s Response to Change 120 12%
w09a2 – Peregrine Assessment Exam Submission 60 6%
w10a1 – Capstone Final Project and Presentation 130 13%
Totals 1000 100%
Final Course Grade
Points Percentage Grade
900 – 1000 90% – 100% A
800 – 899 80% – 89% B
700 – 799 70% – 79% C
0 – 699 69% and below F
Unique Course Features
Grading Scale Notation
Please consult the University Catalog and your academic advisor to determine the final grade needed
in this class to satisfy your specific degree conferral requirements.
Attendance Policy
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Assignments
This course uses the Peregrine platform for lab work. Peregrine does not directly record attendance,
but attendance is recorded when you submit your work to the assignment in Blackboard.
w03a1 – Strategy Development
Summary
Click the linked activity title to access this assignment.
Text
Overview
The purpose of this project is for you to apply management principles to create management plans
that include strategy formulation, business analyses, industry trends, and organizational
characterization. Deliverables one through four focus on preparing you for the final capstone project.
You will apply skills, experience, and knowledge that you have gained through the completion of
prerequisite courses throughout each deliverable.
The intent of the Capstone project is for you to use the same case/company throughout the course.
Select one out of the three recommended cases listed below. Each case is located in the Cases to
Accompany Contemporary Strategy Analysis [PDF]section of the textbook.
The recommended cases are:
Case 8 BP: Organizational Structure and Management Systems.
Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business.
Case 13: Tesla Motors: Disrupting the Auto Industry.
You may also use the Internet or Strayer Learning Resource Center to research articles on your
chosen case or company.
Based on the case, you will perform an industry analysis and develop a strategy for the CEO of your
chosen company to help shape the company’s future.
Instructions
Write a 3–5 page paper in which you:
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
https://atlas.strategiced.com/Course_Files/cf_SU_management_cases.pdf
1. Define strategy and examine how the definition of strategy fits your chosen company and its
situation. Support your response.
2. Summarize the main strategies that your chosen company’s management took leading up to this
company’s recent development.
3. Identify your chosen company’s industry and determine its main competitors. Next, select two to
three strategies that the competitors use, and analyze whether or not the selected strategies are
successful. Support your response.
4. Perform an industry analysis for the CEO of your chosen company in order for him or her to
develop strategy for the company. Next, evaluate the company’s current standing in this industry
by taking into account the company’s resources and capabilities.
5. Propose at least three performance goals for the company for the next one- and five-year period
respectively. Provide a rationale for your response.
6. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as
academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please
refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct an industry analysis to inform strategy development and performance goals for a
given company.
Scoring Guide
Define strategy and examine how the
definition of strategy fits your chosen
company and its situation. Support your
response. 15 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not define strategy
and examined how
the definition of
strategy fits your
chosen company and
its situation. Did not
submit or did not
support your
response.
Needs Improvement
Partially defined
strategy and
examined how the
definition of strategy
fits your chosen
company and its
situation. Partially
supported your
response.
Competent
Satisfactorily defined
strategy and
examined how the
definition of strategy
fits your chosen
company and its
situation.
Satisfactorily
supported your
response.
Exemplary
Thoroughly defined
strategy and
examined how the
definition of strategy
fits your chosen
company and its
situation. Thoroughly
supported your
response.
Summarize the main strategies that your
chosen company’s management took leading
up to this company’s recent development. 15
%
Unacceptable
Did not submit or did
not summarize the
main strategies that
your chosen
company’s
management took
leading up to this
company’s recent
development.
Needs Improvement
Partially summarized
the main strategies
that your chosen
company’s
management took
leading up to this
company’s recent
development.
Competent
Satisfactorily
summarized the main
strategies that your
chosen company’s
management took
leading up to this
company’s recent
development.
Exemplary
Thoroughly
summarized the main
strategies that your
chosen company’s
management took
leading up to this
company’s recent
development.
Identify your chosen company’s industry and
determine its main competitors. Next, select
two to three strategies that the competitors
use, and analyze whether or not the selected
strategies are successful. Support your
response. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not identify your
chosen company’s
industry and
determined its main
competitors. Did not
submit or did not
select two to three
strategies that the
competitors use, did
not submit or did not
analyze whether or not
the selected
strategies are
successful. Did not
submit or did not
support your
response.
Needs Improvement
Partially identified
your chosen
company’s industry
and determined its
main competitors.
Partially selected two
to three strategies
that the competitors
use, partially analyzed
whether or not the
selected strategies
are successful.
Partially supported
your response.
Competent
Satisfactorily
identified your chosen
company’s industry
and determined its
main competitors.
Satisfactorily selected
two to three strategies
that the competitors
use, satisfactorily
analyzed whether or
not the selected
strategies are
successful.
Satisfactorily
supported your
response.
Exemplary
Thoroughly identified
your chosen
company’s industry
and determined its
main competitors.
Thoroughly selected
two to three strategies
that the competitors
use, thoroughly
analyzed whether or
not the selected
strategies are
successful.
Thoroughly supported
your response.
Perform an industry analysis for the CEO of
your chosen company in order for him or her
to develop strategy for the company. Next,
evaluate the company’s current standing in
this industry by taking into account the
company’s resources and capabilities. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not perform an
industry analysis for
the CEO of your
chosen company in
order for him or her to
develop strategy for
the company. Did not
submit or did not
evaluate the
company’s current
standing in this
industry by taking into
account the
company’s resources
and capabilities.
Needs Improvement
Partially performed an
industry analysis for
the CEO of your
chosen company in
order for him or her to
develop strategy for
the company. Partially
evaluated the
company’s current
standing in this
industry by taking into
account the
company’s resources
and capabilities.
Competent
Satisfactorily
performed an industry
analysis for the CEO
of your chosen
company in order for
him or her to develop
strategy for the
company.
Satisfactorily
evaluated the
company’s current
standing in this
industry by taking into
account the
company’s resources
and capabilities.
Exemplary
Thoroughly performed
an industry analysis
for the CEO of your
chosen company in
order for him or her to
develop strategy for
the company.
Thoroughly evaluated
the company’s current
standing in this
industry by taking into
account the
company’s resources
and capabilities.
Propose at least three performance goals for
the company for the next one- and five-year
period respectively. Provide a rationale for
your response. 15 %
Unacceptable
Did not submit or did
not propose at least
three performance
goals for the company
for the next one- and
five-year period
respectively. Did not
submit or did not
provide a rationale for
your response.
Needs Improvement
Partially proposed at
least three
performance goals for
the company for the
next one- and five-
year period
respectively. Partially
provided a rationale
for your response.
Competent
Satisfactorily
proposed at least
three performance
goals for the company
for the next one- and
five-year period
respectively.
Satisfactorily
provided a rationale
for your response.
Exemplary
Thoroughly proposed
at least three
performance goals for
the company for the
next one- and five-
year period
respectively.
Thoroughly provided a
rationale for your
response.
Three references. 5 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
No references
provided.
Needs Improvement
Did not meet the
required number of
references; some or
all references were
poor-quality choices.
Competent
Met number of
required references;
all references were
high-quality choices.
Exemplary
Exceeded number of
required references;
all references were
high-quality choices.
Clarity, writing mechanics, and formatting
requirements. 10 %
Unacceptable
More than six errors
present
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
w05a1 – Innovation and Competitive Analysis
Summary
Click the linked activity title to access this assignment.
Text
Overview
From the same case that you have chosen for Deliverable 1, you will advise the CEO on ways
forward for the company. In addition, you will examine the competitive environment and discuss
frameworks for evaluating various strategies for the company.
Instructions
Write a 3–5 page paper in which you:
1. Use a framework of your choice (for example, Porter’s Five Forces of Competition from the
textbook) to perform a competitive analysis of the company’s industry. Support your response.
2. Select at least two innovative and technology trends that the company or its competitors
introduced. Next, examine the feasibility and expected market impact of the trends you
selected. Provide a rationale for your response.
3. Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its
recent development. Provide support for your response.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
4. Give your opinion as to whether the company’s organizational structure supports or impedes its
ability to innovate and be a successful company. Justify your answer.
5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as
academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please
refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct a competitive analysis of technology trends, company resources and capabilities,
and organizational structure for future innovation in a given industry.
Scoring Guide
Use a framework of your choice (for example,
Porter ’s Five Forces of Competition from the
textbook) to perform a competitive analysis of
the company’s industry. Support your
response. 20 %
Unacceptable
Did not submit or did
not use a framework
of your choice (for
example, Porter’s
Five Forces of
Competition from the
textbook) to perform a
competitive analysis
of the company’s
industry. Did not
submit or did not
support your
response.
Needs Improvement
Partially used a
framework of your
choice (for example,
Porter’s Five Forces
of Competition from
the textbook) to
perform a competitive
analysis of the
company’s industry.
Partially supported
your response.
Competent
Satisfactorily used a
framework of your
choice (for example,
Porter’s Five Forces
of Competition from
the textbook) to
perform a competitive
analysis of the
company’s industry.
Satisfactorily
supported your
response.
Exemplary
Thoroughly used a
framework of your
choice (for example,
Porter’s Five Forces
of Competition from
the textbook) to
perform a competitive
analysis of the
company’s industry.
Thoroughly supported
your response.
Select at least two innovative and technology
trends that the company or its competitors
introduced. Next, examine the feasibility and
expected market impact of the trends you
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
selected. Provide a rationale for your
response. 25 %
Unacceptable
Did not submit or did
not select at least two
innovative and
technology trends that
the company or its
competitors
introduced. Did not
submit or did not
examine the feasibility
and expected market
impact of the trends
you selected. Did not
submit or did not
provide a rationale for
your response.
Needs Improvement
Partially selected at
least two innovative
and technology trends
that the company or
its competitors
introduced. Partially
examined the
feasibility and
expected market
impact of the trends
you selected. Partially
provided a rationale
for your response.
Competent
Satisfactorily selected
at least two innovative
and technology trends
that the company or
its competitors
introduced.
Satisfactorily
examined the
feasibility and
expected market
impact of the trends
you selected.
Satisfactorily
provided a rationale
for your response.
Exemplary
Thoroughly selected
at least two innovative
and technology trends
that the company or
its competitors
introduced.
Thoroughly examined
the feasibility and
expected market
impact of the trends
you selected.
Thoroughly provided a
rationale for your
response.
Assess the company’s situation (for example,
its capabilities, resources, and so on)
regarding its recent development. Provide
support for your response. 20 %
Unacceptable
Did not submit or did
not assess the
company’s situation
(for example, its
capabilities,
resources, and so on)
regarding its recent
development. Did not
submit or did not
provide support for
your response.
Needs Improvement
Partially assessed the
company’s situation
(for example, its
capabilities,
resources, and so on)
regarding its recent
development. Partially
provided support for
your response.
Competent
Satisfactorily
assessed the
company’s situation
(for example, its
capabilities,
resources, and so on)
regarding its recent
development.
Satisfactorily
provided support for
your response.
Exemplary
Thoroughly assessed
the company’s
situation (for example,
its capabilities,
resources, and so on)
regarding its recent
development.
Thoroughly provided
support for your
response.
Give your opinion as to whether the
company’s organizational structure supports
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
or impedes its ability to innovate and be a
successful company. Justify your answer. 20 %
Unacceptable
Did not submit or did
not give your opinion
as to whether the
company’s
organizational
structure supports or
impedes its ability to
innovate and be a
successful company.
Did not submit or did
not justify your answer.
Needs Improvement
Partially gave your
opinion as to whether
the company’s
organizational
structure supports or
impedes its ability to
innovate and be a
successful company.
Partially justified your
answer.
Competent
Satisfactorily gave
your opinion as to
whether the
company’s
organizational
structure supports or
impedes its ability to
innovate and be a
successful company.
Satisfactorily justified
your answer.
Exemplary
Thoroughly gave your
opinion as to whether
the company’s
organizational
structure supports or
impedes its ability to
innovate and be a
successful company.
Thoroughly justified
your answer.
Three references. 5 %
Unacceptable
No references
provided.
Needs Improvement
Did not meet the
required number of
references; some or
all references were
poor-quality choices.
Competent
Met number of
required references;
all references were
high-quality choices.
Exemplary
Exceeded number of
required references;
all references were
high-quality choices.
Clarity, writing mechanics, and formatting
requirements. 10 %
Unacceptable
More than 6 errors
present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
w07a1 – Exploiting Innovation
Summary
Click the linked activity title to access this assignment.
Text
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Overview
From the same case that you have chosen for Deliverables 1 and 2, you will determine the
company’s top advantage(s) and recommend alternative strategies that the company could take in
order to beat its competitors.
Instructions
Write a 3–5 page paper in which you:
1. Evaluate the importance of innovation for the long-term survival for your chosen company, as well
as the industry that your chosen company fits in. Next, recommend an overall strategy in order to
foster innovation in your chosen company. Provide a rationale for your response.
2. Speculate on how you would expect the industry to evolve over a period of five and ten years,
based on your analysis of the innovative and technology trends from Project Deliverable 2.
Provide a rationale for your response.
3. Determine your chosen company’s top advantage(s) over its competitors. Justify your answer.
4. Determine two or three strategies that the company could use to exploit its innovation
breakthroughs, using the top advantage(s) that you determined in Question 3. Analyze the main
advantages and disadvantages of each strategy.
5. Recommend one of the strategies that you determined for the company and suggest how
pursuing that strategy would exploit the company’s advantages over its competitors and
minimize its key weaknesses. Provide a rationale for your response.
6. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as
academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please
refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Determine competitive advantage strategies to exploit innovation at a given company.
Scoring Guide
Evaluate the importance of innovation for the
long-term survival for your chosen company,
as well as the industry that your chosen
company fits in. Next, recommend an overall
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
strategy in order to foster innovation in your
chosen company. Provide a rationale for your
response. 15 %
Unacceptable
Did not submit or did
not evaluate the
importance of
innovation for the
long-term survival for
your chosen company,
as well as the industry
that your chosen
company fits in. Did
not submit or did not
recommend an overall
strategy in order to
foster innovation in
your chosen company.
Did not submit or did
not provide a
rationale for your
response.
Needs Improvement
Partially evaluated the
importance of
innovation for the
long-term survival for
your chosen company,
as well as the industry
that your chosen
company fits in.
Partially
recommended an
overall strategy in
order to foster
innovation in your
chosen company.
Partially provided a
rationale for your
response.
Competent
Satisfactorily
evaluated the
importance of
innovation for the
long-term survival for
your chosen company,
as well as the industry
that your chosen
company fits in.
Satisfactorily
recommended an
overall strategy in
order to foster
innovation in your
chosen company.
Satisfactorily
provided a rationale
for your response.
Exemplary
Thoroughly evaluated
the importance of
innovation for the
long-term survival for
your chosen company,
as well as the industry
that your chosen
company fits in.
Thoroughly
recommended an
overall strategy in
order to foster
innovation in your
chosen company.
Thoroughly provided a
rationale for your
response.
Speculate on how you would expect the
industry to evolve over a period of five and
ten years, based on your analysis on the
innovative and technology trends from
Project Deliverable 2. Provide a rationale for
your response. 15 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not speculate on how
you would expect the
industry to evolve over
a period of five and
ten years, based on
your analysis on the
innovative and
technology trends
from Project
Deliverable 2. Did not
submit or did not
provide a rationale for
your response.
Needs Improvement
Partially speculated
on how you would
expect the industry to
evolve over a period
of five and ten years,
based on your
analysis on the
innovative and
technology trends
from Project
Deliverable 2.
Partially provided a
rationale for your
response.
Competent
Satisfactorily
speculated on how
you would expect the
industry to evolve over
a period of five and
ten years, based on
your analysis on the
innovative and
technology trends
from Project
Deliverable 2.
Satisfactorily
provided a rationale
for your response.
Exemplary
Thoroughly
speculated on how
you would expect the
industry to evolve over
a period of five and
ten years, based on
your analysis on the
innovative and
technology trends
from Project
Deliverable 2.
Thoroughly provided a
rationale for your
response.
Determine your chosen company’s top
advantage(s) over its competitors. Justify
your answer. 15 %
Unacceptable
Did not submit or did
not determine your
chosen company’s
top advantage(s) over
its competitors. Did
not submit or did not
justify your answer.
Needs Improvement
Partially determined
your chosen
company’s top
advantage(s) over its
competitors. Partially
justified your answer.
Competent
Satisfactorily
determined your
chosen company’s
top advantage(s) over
its competitors.
Satisfactorily justified
your answer.
Exemplary
Thoroughly
determined your
chosen company’s
top advantage(s) over
its competitors.
Thoroughly justified
your answer.
Determine two or three strategies that the
company could use to exploit its innovation
breakthroughs, using the top advantage(s)
that you determined in Question 3. Analyze
the main advantages and disadvantages of
each strategy. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not determine two or
three strategies that
the company could
use to exploit its
innovation
breakthroughs, using
the top advantage(s)
that you determined in
Question 3. Did not
submit or did not
analyze the main
advantages and
disadvantages of
each strategy.
Needs Improvement
Partially determined
two or three
strategies that the
company could use to
exploit its innovation
breakthroughs, using
the top advantage(s)
that you determined in
Question 3. Partially
analyzed the main
advantages and
disadvantages of
each strategy.
Competent
Satisfactorily
determined two or
three strategies that
the company could
use to exploit its
innovation
breakthroughs, using
the top advantage(s)
that you determined in
Question 3.
Satisfactorily
analyzed the main
advantages and
disadvantages of
each strategy.
Exemplary
Thoroughly
determined two or
three strategies that
the company could
use to exploit its
innovation
breakthroughs, using
the top advantage(s)
that you determined in
Question 3.
Thoroughly analyzed
the main advantages
and disadvantages of
each strategy.
Recommend one of the strategies that you
determined for the company and suggest how
pursuing that strategy would exploit the
company’s advantages over its competitors
and minimize its key weaknesses. Provide a
rationale for your response. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not recommend one
of the strategies that
you determined for
the company. Did not
submit or did not
suggest how pursuing
that strategy would
exploit the company’s
advantages over its
competitors and
minimize its key
weaknesses. Did not
submit or did not
provide a rationale for
your response.
Needs Improvement
Partially
recommended one of
the strategies that you
determined for the
company. Partially
suggested how
pursuing that strategy
would exploit the
company’s
advantages over its
competitors and
minimize its key
weaknesses. Partially
provided a rationale
for your response.
Competent
Satisfactorily
recommended one of
the strategies that you
determined for the
company.
Satisfactorily
suggested how
pursuing that strategy
would exploit the
company’s
advantages over its
competitors and
minimize its key
weaknesses.
Satisfactorily
provided a rationale
for your response.
Exemplary
Thoroughly
recommended one of
the strategies that you
determined for the
company. Thoroughly
suggested how
pursuing that strategy
would exploit the
company’s
advantages over its
competitors and
minimize its key
weaknesses.
Thoroughly provided a
rationale for your
response.
Three references. 5 %
Unacceptable
No references
provided.
Needs Improvement
Did not meet the
required number of
references; some or
all references were
poor-quality choices.
Competent
Met number of
required references;
all references were
high-quality choices.
Exemplary
Exceeded number of
required references;
all references were
high-quality choices.
Clarity, writing mechanics, and formatting
requirements. 10 %
Unacceptable
More than 6 errors
present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
w09a1 – The Organization’s Response to Change
Summary
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Click the linked activity title to access this assignment.
Text
Overview
From the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how
best to position the organization to be responsive to change in order to take advantage of the
strategies you have recommended.
Instructions
Write a 6–8 page paper in which you:
1. Give your opinion as to whether your chosen company’s industry is maturing or declining, based
on its evolution history. Justify your answer.
2. Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of
vertical integration versus outsourcing for the company. Support your response.
3. Use the Boston Consulting Group’s growth-share matrix to evaluate the company’s strategic
position as of 2013. Note: Refer to Figure 14.2 “The BCG Growth-share Matrix,” located on
page 369, chapter 14 of the textbook.
4. Suggest one approach for the CEO to adopt in order to implement the strategies that you
recommended in Project Deliverable 3. Include the main changes in decision-making style,
main changes in planning structure, and measures of success in your recommendation. Provide
a rationale for your response.
5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as
academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please
refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Propose leadership changes in decision-making and planning structure to successfully
implement recommended strategic initiatives.
Scoring Guide
Give your opinion as to whether your chosen
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
company’s industry is maturing or declining,
based on its evolution history. Justify your
answer. 20 %
Unacceptable
Did not submit or did
not give your opinion
as to whether your
chosen company’s
industry is maturing or
declining, based on
its evolution history.
Did not submit or did
not justify your answer.
Needs Improvement
Partially gave your
opinion as to whether
your chosen
company’s industry is
maturing or declining,
based on its evolution
history. Partially
justified your answer.
Competent
Satisfactorily gave
your opinion as to
whether your chosen
company’s industry is
maturing or declining,
based on its evolution
history. Satisfactorily
justified your answer.
Exemplary
Thoroughly gave your
opinion as to whether
your chosen
company’s industry is
maturing or declining,
based on its evolution
history. Thoroughly
justified your answer.
Use Porter ’s National Diamond to evaluate the
relative main advantages and disadvantages
of vertical integration versus outsourcing for
the company. Support your response. 20 %
Unacceptable
Did not submit or did
not use Porter’s
National Diamond to
evaluate the relative
main advantages and
disadvantages of
vertical integration
versus outsourcing for
the company. Did not
submit or did not
support your
response.
Needs Improvement
Partially used Porter’s
National Diamond to
evaluate the relative
main advantages and
disadvantages of
vertical integration
versus outsourcing for
the company. Partially
supported your
response.
Competent
Satisfactorily used
Porter’s National
Diamond to evaluate
the relative main
advantages and
disadvantages of
vertical integration
versus outsourcing for
the company.
Satisfactorily
supported your
response.
Exemplary
Thoroughly used
Porter’s National
Diamond to evaluate
the relative main
advantages and
disadvantages of
vertical integration
versus outsourcing for
the company.
Thoroughly supported
your response.
Use the Boston Consulting Group’s growth-
share matrix to evaluate the company’s
strategic position as of 2013. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not use the Boston
Consulting Group’s
growth-share matrix to
evaluate the
company’s strategic
position as of 2013.
Needs Improvement
Partially used the
Boston Consulting
Group’s growth-share
matrix to evaluate the
company’s strategic
position as of 2013.
Competent
Satisfactorily used the
Boston Consulting
Group’s growth-share
matrix to evaluate the
company’s strategic
position as of 2013.
Exemplary
Thoroughly used the
Boston Consulting
Group’s growth-share
matrix to evaluate the
company’s strategic
position as of 2013.
Suggest one approach for the CEO to adopt in
order to implement the strategies that you
recommended in Project Deliverable 3.
Include the main changes in decision-making
style, main changes in planning structure, and
measures of success in your
recommendation. Provide a rationale for your
response. 25 %
Unacceptable
Did not submit or did
not suggest one
approach for the CEO
to adopt in order to
implement the
strategies that you
recommended in
Project Deliverable 3.
Did not submit or did
not include the main
changes in decision-
making style, main
changes in planning
structure, and
measures of success
in your
recommendation. Did
not submit or did not
provide a rationale for
your response.
Needs Improvement
Partially suggested
one approach for the
CEO to adopt in order
to implement the
strategies that you
recommended in
Project Deliverable 3.
Partially included the
main changes in
decision-making
style, main changes in
planning structure,
and measures of
success in your
recommendation.
Partially provided a
rationale for your
response.
Competent
Satisfactorily
suggested one
approach for the CEO
to adopt in order to
implement the
strategies that you
recommended in
Project Deliverable 3.
Satisfactorily included
the main changes in
decision-making
style, main changes in
planning structure,
and measures of
success in your
recommendation.
Satisfactorily
provided a rationale
for your response.
Exemplary
Thoroughly suggested
one approach for the
CEO to adopt in order
to implement the
strategies that you
recommended in
Project Deliverable 3.
Thoroughly included
the main changes in
decision-making
style, main changes in
planning structure,
and measures of
success in your
recommendation.
Thoroughly provided a
rationale for your
response.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Three references. 5 %
Unacceptable
No references
provided.
Needs Improvement
Did not meet the
required number of
references; some or
all references were
poor-quality choices.
Competent
Met number of
required references;
all references were
high-quality choices.
Exemplary
Exceeded number of
required references;
all references were
high-quality choices.
Clarity, writing mechanics, and formatting
requirements. 10 %
Unacceptable
More than 6 errors
present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
w09a2 – Peregrine Assessment Exam Submission
Summary
Click the linked activity title to access this assignment.
Text
Upload your Peregrine Assessment Exam Certificate.
The overall assessment is graded as follows:
Objective score on the exam is worth 50% of grade.
Completion of the exam is worth 50% of grade.
Scoring Guide
Peregrine Exam Score (Objective score out of
100%) 50 %
Not Submitted
Did not submit or did not complete the
peregrine assessment with supporting
evidence.
Submitted
Completed the peregrine assessment with
supporting evidence.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Participation (Complete the peregrine
assessment with supporting evidence) 50 %
Not Submitted
Did not submit or did not complete the
peregrine assessment with supporting
evidence.
Submitted
Completed the peregrine assessment with
supporting evidence.
w10a1 – Capstone Final Project and Presentation
Summary
Click the linked activity title to access this assignment.
Text
Overview
This assignment consists of two sections: a final capstone project plan and a closing process
PowerPoint presentation. You must submit both sections as separate files for the completion of this
assignment. Label each file name according to the section of the assignment it is written for.
Instructions
Section 1: Final Capstone Project Plan
You are now in the final stage of the capstone project development. All previous documentation
should be combined into one document that will serve as the statement of work for the project. Your
goal is to have the CEO of your chosen company and the leadership team approve your strategy
recommendations. The presentation should be very detailed in order to address potential concerns
and provide support for your recommendations. However, the executive team is only interested in a
30-minute summation. Therefore, you also must create a compelling executive summary that is
supported by details that convince the executive team that it should move forward with your
recommendation.
Develop a 20–30 page project plan in which you:
Write a 2–3 page executive summary in which you provide a high-level technical
overview of your project where you address the following from the case study:
1. Strategy Development.
2. Innovation and Competitive Analysis.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
3. Exploiting Innovation.
4. The Organization’s Response to Change.
Combine all previous documentation for Project Deliverables 1–4 in which you provide all
aspects of the strategic management process into the project plan.
Compile all the quality resources from the previous deliverables. Note: Wikipedia and similar
websites do not qualify as quality resources.
Section 2: Closing Process PowerPoint Presentation
In addition to your detailed executive summary, you must present your findings to the executive team
and the venture capital group that along with the executive summary will convince everyone that your
solution is optimal.
Your PowerPoint must have speaker notes and these speaker notes must be written as if you were
presenting this project to your client. A template is provided for your use. You can modify the
template based on your professor’s instructions. Do not omit any information from the template
because the information aligns with the rubric. Note: Use the Capstone Project Presentation
Template [PPTX].
Prepare a 9–15 slide presentation in which you:
1. Include a title slide and a slide in which you provide the purpose and objectives of the
presentation.
2. Examine your chosen company’s competitive environment.
3. Determine your chosen company’s main strengths and weaknesses.
4. Determine and evaluate two to three strategies to exploit its innovation breakthroughs.
5. Recommend a strategy for your chosen company.
6. Advise a key strategic implementation approach.
7. Include a summation slide in which you provide the key takeaways for the CEO.
This course requires the use of Strayer Writing Standards. For assistance and information, please
refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Synthesize project deliverables into an executive summary and presentation of a strategic
management process recommendation.
Scoring Guide
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
https://atlas.strategiced.com/Course_Files/cf_MGT%20599_CapstoneProjectPresentationTemplate.pptx
Write a 2–3 page executive summary in which
you provide a high-level technical overview
of your project where you address the
following from the case study: 1. Strategy
Development. 2. Innovation and Competitive
Analysis. 3. Exploiting Innovation. 4. The
Organization’s Response to Change. 10 %
Unacceptable
Did not submit or did
not write a 2–3 page
executive summary in
which you provide a
high-level technical
overview of your
project where you
address the following
from the case study:
1. Strategy
Development. 2.
Innovation and
Competitive Analysis.
3. Exploiting
Innovation. 4. The
Organization’s
Response to Change.
Needs Improvement
Partially wrote a 2–3
page executive
summary in which you
provide a high-level
technical overview of
your project where
you address the
following from the
case study: 1.
Strategy
Development. 2.
Innovation and
Competitive Analysis.
3. Exploiting
Innovation. 4. The
Organization’s
Response to Change.
Competent
Satisfactorily wrote a
2–3 page executive
summary in which you
provide a high-level
technical overview of
your project where
you address the
following from the
case study: 1.
Strategy
Development. 2.
Innovation and
Competitive Analysis.
3. Exploiting
Innovation. 4. The
Organization’s
Response to Change.
Exemplary
Thoroughly wrote a 2–
3 page executive
summary in which you
provide a high-level
technical overview of
your project where
you address the
following from the
case study: 1.
Strategy
Development. 2.
Innovation and
Competitive Analysis.
3. Exploiting
Innovation. 4. The
Organization’s
Response to Change.
Combine all previous documentation for
Project Deliverables 1-4 in which you provide
all aspects of the strategic management
process into the project plan. 10 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not combine all
previous
documentation for
Project Deliverables
1–4 in which you
provide all aspects of
the strategic
management process
into the project plan.
Needs Improvement
Partially combined all
previous
documentation for
Project Deliverables
1–4 in which you
provide all aspects of
the strategic
management process
into the project plan.
Competent
Satisfactorily
combined all previous
documentation for
Project Deliverables
1–4 in which you
provide all aspects of
the strategic
management process
into the project plan.
Exemplary
Thoroughly combined
all previous
documentation for
Project Deliverables
1–4 in which you
provide all aspects of
the strategic
management process
into the project plan.
Compile all the quality resources from the
previous deliverables. 5 %
Unacceptable
Did not submit or did
not compile all the
quality resources from
the previous
deliverables.
Needs Improvement
Partially compiled all
the quality resources
from the previous
deliverables.
Competent
Satisfactorily
compiled all the
quality resources from
the previous
deliverables.
Exemplary
Thoroughly compiled
all the quality
resources from the
previous deliverables.
Include a title slide and a slide in which you
provide the purpose and objectives of the
presentation. 5 %
Unacceptable
Did not submit or did
not include a title slide
and a slide in which
you provided the
purpose and
objectives of the
presentation.
Needs Improvement
Partially included a
title slide and a slide
in which you provided
the purpose and
objectives of the
presentation.
Competent
Partially included a
title slide and a slide
in which you provided
the purpose and
objectives of the
presentation.
Exemplary
Thoroughly included a
title slide and a slide
in which you provided
the purpose and
objectives of the
presentation.
Examine your chosen company’s competitive
environment. 10 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not examine your
chosen company’s
competitive
environment.
Needs Improvement
Partially examined
your chosen
company’s
competitive
environment.
Competent
Satisfactorily
examined your
chosen company’s
competitive
environment.
Exemplary
Thoroughly examined
your chosen
company’s
competitive
environment.
Determine your chosen company’s main
strengths and weaknesses. 10 %
Unacceptable
Did not submit or did
not determine your
chosen company’s
main strengths and
weaknesses.
Needs Improvement
Partially determined
your chosen
company’s main
strengths and
weaknesses.
Competent
Satisfactorily
determined your
chosen company’s
main strengths and
weaknesses.
Exemplary
Thoroughly
determined your
chosen company’s
main strengths and
weaknesses.
Determine and evaluate two to three
strategies to exploit its innovation
breakthroughs. 10 %
Unacceptable
Did not submit or did
not determine and
evaluate two to three
strategies to exploit
its innovation
breakthroughs.
Needs Improvement
Partially determined
and evaluated two to
three strategies to
exploit its innovation
breakthroughs.
Competent
Satisfactorily
determined and
evaluated two to three
strategies to exploit
its innovation
breakthroughs.
Exemplary
Thoroughly
determined and
evaluated two to three
strategies to exploit
its innovation
breakthroughs.
Recommend a strategy for your chosen
company. 10 %
Unacceptable
Did not submit or did
not recommend a
strategy for your
chosen company.
Needs Improvement
Partially
recommended a
strategy for your
chosen company.
Competent
Satisfactorily
recommended a
strategy for your
chosen company.
Exemplary
Thoroughly
recommended a
strategy for your
chosen company.
Advise a key strategic implementation
approach. 10 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
© 2020 Strategic Education, Inc.
Unacceptable
Did not submit or did
not advise a key
strategic
implementation
approach.
Needs Improvement
Partially advised a
key strategic
implementation
approach.
Competent
Satisfactorily advised
a key strategic
implementation
approach.
Exemplary
Thoroughly advised a
key strategic
implementation
approach.
Include a summation slide in which you
provide the key takeaways for the CEO. 10 %
Unacceptable
Did not submit or did
not include a
summation slide in
which you provided
the key takeaways for
the CEO.
Needs Improvement
Partially included a
summation slide in
which you provided
the key takeaways for
the CEO.
Competent
Satisfactorily included
a summation slide in
which you provided
the key takeaways for
the CEO.
Exemplary
Thoroughly included a
summation slide in
which you provided
the key takeaways for
the CEO.
Clarity, writing mechanics, and formatting
requirements. 10 %
Unacceptable
More than 6 errors
present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.