__________ marketing refers to the process of developing solid knowledge about customers and their likes and dislikes by tracking and using the pattern and content of communications to and from the customers.
B. Customer focused
__________ refers to the ability of a business to identify and target individual customers, as with pointcast technologies.
Prior to the emergence of relationship marketing, business researchers and practitioners emphasized the importance of understanding and implementing practices that promoted a company’s ability to:
A. bring a product to market.
B. complete transactions.
C. compete in the marketplace.
D. increase product prices.
__________ exists when an interaction between two parties indicates cooperative actions undertaken for mutual benefit; that is, the customer becomes an active partner in creating the nature of the exchange.
C. A continuum
D. A collaborative orientation
Which of the following is NOT one of the fundamental shifts in the ways that business researchers and practitioners address business exchange?
A. From a competition focus to a cooperation focus
B. From a discrete, company-based focus to a networked focus
C. From a relational exchange focus to a transactional focus
D. From a product focus to a person focus
By integrating and analyzing stored data, through a process known as data __________, businesses can better match targeted offers to customer needs and expectations.
Customer __________ management is the oversight of the set of interactions between a company and its customers, from initial contact through customer support.
A. lifetime value
C. life cycle
__________ is exhibited as willingness to rely on an exchange partner, based on perceptions of the partner’s reliability and integrity.
A(n) __________ is a software agent that can learn a customer’s preferences, and then carry out search actions that match this knowledge with knowledge of other user’s preferences.
A. search engine
B. recommender system
C. CRM system
D. smart card
Which of the following is NOT an expectation of a payment system?
As a communication resource, the Internet serves as a __________, or a means for closing the marketing loop by obtaining feedback about the product experience from the consumer.
A. marketing agent
B. response device
D. transference device
__________ theory provides a framework that integrates complaint management processes with psychological measures of relational exchange.
Which of the following is NOT a basis for assessing distributive justice?
A. Distributive expectation
B. Distributive equity
C. Distributive equality
D. Distributive needs
__________ are dimensions that reflect the behaviors and expectations of behavior in a particular buyer-seller relationship.
A. Legal bonds
B. Cooperative norms
C. Operational linkages
D. All of the above
B2B customers in the high-tech industry prefer __________ for customer service communications.
A. telephone contact
C. the Internet
Which of the following is NOT a characteristic that defines software agents?
Which of the following is NOT a dimension of perceived justice applied when a customer evaluates the quality of complaint handling?
Satisfaction is most linked to:
A. product awareness.
Which of the following is NOT an aspect of transactional trust?
Relationship profiles are based on relationship:
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.